Jio Reliance may choose for the establishment of fiber-based house broadband
Kolkata:-Reliance Jio information communication is likely to go in for an establishment of its fiber-based home broadband service, starting early November, from 15-20 key cities with high data demand, said people aware of the matter. The Mukesh Ambani Owned Telecommunication operator is widely expected to present a run interrupt price plans in the 500-700 per month range, offering an enormous 100 GB of data at starting speeds of 100 Mbps bundled with value-added services such as internet TV and video calling, according to analysts.
Jio may even offer service for free for the initial 3-6 months, said a few analysts, simulate its earlier wireless services pricing strategy for entrance home broadband customers who lean to be sticker than mobile phone users.
Other challenges for tel communication, they said, could be the searching and costly process of creating physical infrastructure a new on the ground in the fiber-based house broadband business, besides getting clearance from residents associations for extending home broadband last mile connectivity to buildings.
Reliance Industries (RIL) chairman Mukesh Ambani on Thursday presents Jio’s high-speed home broadband organizes draft under the GigaFiber brand banner to be rolled out across 1100 cities destination 50 million homes. However, he did not specify a timeframe for launch or the pricing.
“Jio will select the initial cities for launch based on early to arrogate for its house broadband services after the registration process starts from August 15, especially since there will be costs involved in extending last mile connectivity,” said a senior industry managerial who did not wish to be identified.
Global brokerage Morgan Stanley said Jio would upgrade its home broadband service rollout to the area which has the highest number of registrations. Brokerage JP Morgan said it expected Jio’s home broadband service “launch pricing to be at a large discount to current broadband and set-top box prices,” in line with its competitive customer acquisition strategy.
The second device “JIo GigaTV” set-top box when connected to large screen TV will enable the subscriber to watch over 600 TV channels, thousands of movies and millions of songs and other content at any time.
Akash Ambani, Manager of Reliance Jio, said,”you can now enjoy all your entertainment content at Ultra High definition. This is like having a theatre in your home.”
Bharti Airtel currently offers 50 GB of data a month at speeds of 40 Mbps in Bengaluru for Rs799 per month, whereas in Delhi a Rs 499 per month pack offers 100 Gb a month at a much slower speed of 8Mbps. Rajiv Sharma, a Telecommunication analyst at HSBC, said he expected Bharti Airtel to “face near-term earing demand if jio comes up with interrupt house broadband plans offering 100 GBs “(of high-speed data) priced below Rs 700 per month.”
ET’s queries to reliance Jio information communication did not give any response till late evening on Friday. Airtel is said to have already made a counter move, removing the FUP(fair usage policy) data limit on its house broadband packs in Hyderabad and turned them into unlimited data plans. A person familiar with the matter said that the telecommunication could replicate the exercise in other key markets in the coming weeks. Bharti Airtel did not reply to ET’s queries on the matter.